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SEO is the process of optimizing a website to improve its visibility on search engines such as Google. The objective is to help a website rank higher for relevant searches, making it easier for users to discover the business.
Unlike paid advertising, SEO focuses on earning traffic organically. This means businesses can continue benefiting from improved visibility without paying for every visitor who lands on their website. A strong SEO strategy combines technical improvements, content creation, keyword research, and authority building to deliver long-lasting results.
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