The way people search for information online is changing faster than ever. For years, businesses focused on one major goal: ranking higher on search engines. Today, that goal is becoming bigger. Brands now need to think beyond traditional search rankings and focus on how they appear in AI-powered search results, AI Overviews, chatbots, and answer engines.
This shift is creating one of the biggest trends in AI digital marketing: optimising content not only for search engines but also for artificial intelligence platforms that generate direct answers.
Source : https://www.smartfish.co.in/se....rvices/aeo-geo-compa
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