Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google, helping it rank higher for relevant keywords. It involves optimizing on-page elements, building high-quality backlinks, improving site speed, and creating user-focused content that meets search intent. With most online journeys beginning on search engines, SEO plays a critical role in driving organic traffic and building long-term credibility. Learning SEO provides individuals with practical knowledge to analyze websites, implement strategies, and track performance, making it an essential skill for anyone aiming to grow in the digital world.
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