Today's enterprises use so many systems to manage relationships with customers that they are disconnected from their data. Popular systems for Customer Relationship Management (CRM) manage data for individual functions, such as Marketing, Sales, and Customer Service, among others. This creates a void of information that can lead to negative consequences, such as lost revenue, and low-quality data that can result in untrustworthy information.
At Fruition RevOps, organizations use Enterprise Data Governance to combine IT Systems with the Customer Relationship Management (CRM) Governance framework and enhance the design of the CRM for sustainable business growth.