The ROI of Professional Real Estate Photography: Sell Faster, Sell Higher
In today’s digital-first real estate market, the first showing doesn't happen when a buyer pulls into the driveway. It happens on a smartphone screen, often while the buyer is sitting on their couch or waiting in line for coffee.
According to the National Association of Realtors, over 95% of home buyers start their search online. In a market as competitive as Pima, Cochise, and Santa Cruz counties, buyers scroll through hundreds of listings a day. They make a split-second decision based on one thing: the primary photo.
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