Logo Longevity: Designing a Timeless Brand Mark vs. Chasing the Latest Design Trend-Subraa
A company’s logo serves as its most immediate visual identifier. It is more than just a symbol; it communicates a brand’s values, personality, and market position at a glance. Yet, in the rush to stay visually relevant, many businesses fall into the trap of following fleeting design trends. While trend-driven logos may look contemporary in the short term, they often lack staying power. On the other hand, a well-thought-out timeless logo can endure decades, conveying consistency, trust, and recognition across generations.
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