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By product type, the market can be divided into hazelnut-based spreads, cocoa-based spreads, and specialty blends including almond, peanut, and vegan variants. Hazelnut-based organic chocolate spreads dominate, accounting for the largest share due to a combination of consumer familiarity, premium positioning, and strong brand recognition. Cocoa-based spreads, meanwhile, are witnessing steady growth, driven by health-conscious consumers seeking high antioxidant content and reduced sugar formulations. Specialty blends, although smaller in volume, exhibit the highest CAGR, driven by product differentiation and growing interest in plant-based and allergen-friendly alternatives. Companies are leveraging innovation in flavor, formulation, and packaging to appeal to niche segments, creating a spectrum of offerings that address both indulgence and functional attributes.
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