This is the Fast Fashion Tax-a hidden cost we’ve all been paying for years. We buy cheap, we wear them ten times, and we throw them away. But the tide is turning. Today, if you look at what’s happening in men’s fashion across India, there’s a quiet revolution going on. Men are finally upgrading to original branded jeans, not just for the status, but for the sheer relief of owning something that doesn’t fall apart.
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