Starting with demand for personalized products, high-end experiences, and seamless online shopping, over the last couple of years, the landscape of Dubai has been filled with D2C brands. For such categories as beauty, wellness, fashion, personal care, and nutrition, the Indian brands would be very well-placed but needed just the right cross-border infrastructure. Ecom Bridge thus emerged to be one of the key enablers of this journey, enabling both established and emerging D2C brands through every step of the Middle East expansion process.