Education has become a business far back in years. Though the learning industry’s business statistics remain the same,  it is now quality and easy to access. 

If you are looking to build a business in the digital realm, I would highly recommend going for e-learning. 

Let’s see why!

The global eLearning market is growing highly, reaching $336.98 billion by 2026. In the competitive landscape, Duolingo can pull to the top position with $126.8 million active users. 

Interesting, right? In this article, you will see the factors behind reaching this height. 

Let’s get in! 

Revenue Strategies Of Duolingo Clone App

If your revenue stream is strong, then start your business because it supports your firm to run for a long time. 

The Core Revenue Fee

The platform’s major earning stream is how much audience they can take to the platform. It derives audience by providing multiple language courses. 

When a user purchases the premium course, the platform gains an amount. It also offers tutors to connect with learners to make their learning experience easy. For that, it requires an extra fee compared to the normal package. 

Language Certification Test

Duolingo provides tests that confirm how well someone knows English. Schools, businesses, and immigration offices trust these tests to show how good someone is at English.

Users take these tests to get certificates that they can use when applying for jobs, getting into universities, and more. Duolingo charges a fee for these tests, making money from people who want proof of their English skills. 

Freemium Model 

Users who want to access special features use this model. The freemium model means the platform offers advanced features, an ad-free experience, offline access, and additional content for paying users.

This model benefits you by increasing the platform’s monetization and gaining potential customers. 

Advertisement 

It is an additional revenue source for your business as the model does not function only for you. Yes! Third-party companies collaborate with your platform to promote their business, paying your fixed amount. It is like a win-win situation.

You will include video ads that entertain users without disturbing their learning time. You can also provide extra lives, hints, or bonus content if they watch a full ad.

Summing Up, 

Succeeding in a short time and maintaining long-term growth is not possible, but Duolingo did a great job with its quality and marketing strategy. 

If you want to grow better than them, check out more about the Duolingo clone app.