Reasons custom products with screen printing in Georgia can help your e-commerce business
Rising demand for product customization: The demand for customised products has been rising rapidly. People love to buy customised products from eCommerce websites. According to Deloitte research, 36% of customers prefer to buy customised products. One of the major reasons customers love to buy personalised products is attachment. Customers feel attached to the brands and feel valued by the brand. Many people especially look for customised products for their loved ones. You can use custom screen printing products such as t-shirts, phone covers, bags, kits, etc on your eCommerce platform for loyal customers.
Get ahead of your competition: Nowadays platforms have brought businesses to an open field to attract customers. Whether you have a small business or a large one, you have an equal opportunity to attract more customers. However, this also increased the level of competition, businesses use various marketing tactics to attract customers to their platform. One such tactic is customised products and personalised services. Customers love customised products, you can enhance your brand reputation, attract more customers, and stay ahead of your competition with customization. When a product makes customised purchases from your store, if they feel satisfied, they are more likely to return.
Reduced product returns: One of the biggest problems that eCommerce brands face is product returns, they constantly find ways to reduce product returns. If you have an eCommerce business, you will understand what product returns are, with customised products you can reduce the chances of returns. Customers often select products in the cart but never reach the payment gateways. If you face these return issues or cart abandonment, custom products can help you. When you give a chance to customers to customise their products, they feel more connected and confident about their purchase. According to surveys, shoppers are more committed If they invest more time and effort in choosing the product.
Increased customer loyalty: There's no better way to retain and gain customer loyalty than product customization and offering them full access to design the product. Apart from customer loyalty, you can also enhance brand loyalty. When you provide customers with a chance to design products as per their taste, they feel attracted to your brand and will prefer you keep your competitors. However, sometimes it's not possible for brands to allow customization for every product and for all customers. So, you can allow your regular customers for customization and or the first-time buyer for attracting. Screen printing in Georgia can help you produce customised products for your customers whether it's giveaways for loyal customers or new customers.
Get better insights into your customers: One of the additional benefits that customised products offer you is insights into customers. When you allow customers to select their products as per their preferences, you will learn about their tastes and preference. The better you know your customers, the more you can improve your brand. The more you know what your customers are looking for, you can offer more target-specific products. This will help you increase sales, and profit and reduce returns, and lost customers. You can focus more on your customer data, analyse it and alter your products and marketing accordingly.
Great marketing tactic: custom products or custom giveaways are one of the most effective marketing tactics you can use. Doesn't matter if you offer customization on all your products or you want to use it as a giveaway, customization will always attract your customers. According to a survey by Deloitte, customers love personalization and customised products. You can either use it as a once-in-a-while product giveaway or for regular customers. Incorporate this in your marketing strategies for reaching out to new customers, you can also use these custom products in trade shows, or any events for giveaways. Custom screen printing on products can be useful such as
- T-shirts
- Jackets
- Bags
- Kits
- Hats
- Apparels like tops, etc.
Encourage customers to pay more: When customers are invested in designing a product, whether it's only colour or custom name, they feel more connected and committed. That's why they are willing to pay more for customised products compared to others. You can easily encourage your customers to pay more for customised products. According to a survey, customised products sell 50% higher than those sold in stores or in a regular way. Moreover, customised products help customers to memorise your brand instantly. The customers are highly likely to pay higher for products if they feel more connected and personal with the brand and product.
Reap in the benefits of custom products with Stirling Promotions
If you want to squeeze in the benefits of custom products, outsourcing a printing company is the best way to help you. Customising everything with an in-house tea requires a lot of time, money, and effort. Moreover, regularly maintaining and managing can be hectic. With the Stirling promotions, you can take advantage of custom screen printing in Georgia at affordable rates. We have a team of experts who understand the dynamics of creating customised products. Moreover, we have all the latest equipment and skill set with the latest techniques to develop top-notch products for brands.
