Creating an engaging and functional price inquiry form on your PrestaShop store is an excellent way to capture potential leads, especially when you’re selling products whose prices may need to be discussed or tailored for the customer. With the PrestaShop Hide Price feature, store owners can hide product prices and offer an inquiry option, allowing customers to request a quote or learn more about pricing.
In this blog, we will explore how to create engaging price inquiry forms with PrestaShop Hide Price, while also incorporating advanced privacy settings for your catalog. You will learn how to create a more personalized shopping experience and optimize your sales funnel by encouraging customers to engage with your products before they see the price.
Why Use PrestaShop Hide Price?
Before we dive into the specifics of creating price inquiry forms, let’s first understand why you would want to use the PrestaShop Hide Price feature in your store. This tool can be incredibly useful in several ways:
- Encourages Customer Interaction: When you hide the price, customers are more likely to reach out to inquire about pricing. This opens up the opportunity for personal communication and builds a relationship with your potential buyers.
- Customization of Pricing: In certain cases, such as bulk purchases or custom orders, you may not want to display a fixed price upfront. PrestaShop Hide Price allows you to give personalized quotes that meet the specific needs of your customers.
- Exclusivity and Privacy: For high-end or exclusive products, hiding the price can create a sense of exclusivity and privacy, encouraging only serious buyers to inquire about the price.
By using this feature, you not only make your store more interactive but also engage your customers in a more meaningful way, fostering trust and improving the chances of conversion.
How to Set Up the PrestaShop Hide Price Feature
Setting up PrestaShop Hide Price is relatively simple. If you haven’t already done so, install the module from the PrestaShop Addons Marketplace. Once installed, you’ll be able to enable the feature on specific products or categories, allowing you to hide the price until the customer takes action.
Install the Module: From the PrestaShop back office, navigate to the "Modules" section and search for the PrestaShop Hide Price module. Click on the install button, and then activate the module.
Configure the Settings: Once activated, you can configure the module settings to determine when and how the price will be hidden. You can choose to hide the price for individual products or entire categories.
Set Custom Messages: After hiding the price, you can set custom messages that will appear in place of the price. For example, you can display messages like “Request a Quote” or “Contact Us for Pricing.” This encourages customers to engage with your store.
Define Customer Actions: You can define which actions will reveal the price. For example, customers may need to create an account, log in, or fill out an inquiry form to see the price of a product.
Creating Engaging Price Inquiry Forms with PrestaShop Hide Price
Once you have the PrestaShop Hide Price feature enabled, you can go a step further and create an engaging price inquiry form. This form will act as a direct line of communication between you and your customers, making it easier for them to ask about pricing, delivery options, or specific product details.
Here’s how you can create a user-friendly and engaging price inquiry form:
1. Choose the Right Fields
When creating a price inquiry form, it’s essential to keep the form simple and easy to fill out. Too many fields can deter customers from completing the form. Focus on key information that you need to respond to the inquiry effectively:
- Customer Name: This helps personalize your response.
- Email Address: To contact the customer.
- Product(s) Interested In: Include a dropdown menu or text field for customers to specify which product(s) they are inquiring about.
- Message Box: Allow customers to add any additional information or specific questions.
By keeping the form simple, you increase the likelihood that visitors will complete it.
2. Use a Clear Call to Action
After you hide the price, it’s essential to guide your customers on what to do next. Using a PrestaShop Hide Price message, you can include a strong call to action. For example, “Get in Touch for Exclusive Pricing” or “Request a Custom Quote Today.” This helps you convert visitors into leads by encouraging them to take the next step.
Ensure that the message is clear and motivates customers to submit the inquiry form. Use a friendly tone that makes customers feel comfortable reaching out to you.
3. Incorporate Privacy Settings for Advanced Catalog
Some products may need special attention regarding privacy. By utilizing PrestaShop advanced catalog privacy settings, you can manage the visibility of certain products, ensuring that only specific customers or groups can see them. These settings are particularly useful for exclusive or high-value products that require privacy.
Here’s how to do it:
- Restrict Access by Customer Group: You can limit the visibility of the products to specific customer groups. For instance, if you are selling high-end or customized products, you can create a customer group for those who need to request a price.
- Show Only Product Information: For customers who need to inquire about the product, you can display limited information, such as the product description or features, while hiding the price.
This creates a sense of privacy and exclusivity, encouraging customers to engage with you directly to get more details.
4. Follow Up with Personalized Responses
Once the customer submits the inquiry form, it’s crucial to follow up with a personalized response. Since the PrestaShop Hide Price feature can create a sense of exclusivity, it’s important to maintain that exclusivity throughout the customer journey. Respond to the inquiry with a message that emphasizes the personalized nature of your pricing and how it suits the customer’s needs.
For instance, you can provide detailed information about the product, explain why it’s priced a certain way, or offer a discount for bulk purchases. By being responsive and personal, you build customer trust and increase the chances of a conversion.
5. Offer Multiple Contact Options
To make the inquiry process easier for your customers, offer multiple ways for them to contact you. Besides the price inquiry form, you can add options like a live chat button or a phone number. This ensures that customers have an alternative way to reach out if they prefer not to use the form.
Best Practices for Using PrestaShop Hide Price with Price Inquiry Forms
To get the most out of the PrestaShop Hide Price feature, here are some best practices to follow:
- Test the Form: Before launching, test the inquiry form to ensure it works smoothly and is easy for customers to use.
- Provide Timely Responses: Respond to inquiries as quickly as possible to maintain customer interest and provide excellent service.
- Follow Up with Offers: After a customer inquires about a product, offer them special deals, discounts, or additional information to encourage them to make a purchase.
- Track and Analyze: Use PrestaShop analytics to track the effectiveness of your price inquiry forms. This will allow you to understand which products are getting the most inquiries and which are converting into sales.
Conclusion
The PrestaShop Hide Price feature is an excellent tool for creating engaging price inquiry forms that help you capture more leads and personalize the buying experience for your customers. By hiding prices and offering the option to inquire about pricing, you create a more interactive, customized shopping experience that can increase your sales. Additionally, using PrestaShop advanced catalog privacy settings allows you to control the visibility of high-value or exclusive products, adding an extra layer of privacy and exclusivity to your offerings. With a well-designed inquiry form, a clear call to action, and effective follow-up, you can boost customer engagement and conversion rates.
