Flexible Plastic Packaging Market Analysis: Key Players & Strategies

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The flexible plastic packaging market is expanding due to rising demand for lightweight, cost-effective, and sustainable solutions in food, healthcare, and e-commerce. Innovations in recyclable and biodegradable materials are shaping the industry, with Asia-Pacific and North America leadin

The report "Flexible Plastic Packaging Market by Packaging Type (Pouche, Rollstock, Bag, Films & Wraps), Material (Plastics, Aluminium Foils), Printing Technology (Flexography, Rotogravure, Digital Printing), Application, and Region - Global Forecast to 2029", is projected to reach USD 257.58 billion by 2029 from USD 207.93 billion in 2024, at a CAGR of 4.4% during the forecast period.

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Flexible plastic packaging is preferred because it is lightweight, hence lowering the cost of transportation and carbon emissions, while also providing excellent barrier properties that enhance product shelf life. The flexible plastic packaging market is experiencing significant growth due to its versatility and cost-effectiveness across various industries, including food and beverages, pharmaceuticals, and personal care. The packaging industry has become one of the significant sectors for the last couple of decades as transformed by the innovations of modified atmosphere packaging (MAP) and vacuum packaging. These advanced technologies improve shelf life and maintain quality as they also transform the way products are packed. Regulatory pressures are part of the market landscape given that governments today enforce stricter sustainability mandates than before. Companies will focus their efforts on developing mono-material structures, investing in emerging advanced recycling technologies, and upgrading collection systems to face the mounting challenges and opportunities brought by this situation. For this reason, flexible plastic packaging will be expected to continue its growth despite changing demands from consumers and growing concerns over the environment.

"Plastic is the largest segment by material segment in the flexible plastic packaging market"

Plastic has a wide lead over other materials in the material segment of the flexible plastic packaging market, primarily because of its versatility, cost-effectiveness, and ability to provide protective, lightweight, and durable packaging solutions. Plastic's ease of use across various industries-including food, pharmaceuticals, and consumer goods. The increase in e-commerce has further sped up the demand for flexible plastic packaging solutions. As online sales keep surging, ensuring lightweight, durable, and protective packaging has become particularly important for ensuring product protection during transport. Its ability to help extend the shelf life of products while lessening transportation costs make it the preferred choice for packaging.  Many plastic films are excellent moisture, oxygen, and light barriers, making multi-layered structures ideal for preserving food and other products. This makes plastics ideal for freshness preservation and shelf-life extension. The combination of factors brings about plastic's absolute dominance in the flexible packaging market.

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"Digital printing is projected to be the fastest growing segment by printing technology in the flexible plastic packaging market"

Digital printing has emerged as the transformative technology of the flexible plastic packaging because of its advantages over traditional printing, especially in the area of turnaround time, saving brands from the time-consuming and costly process of plate-making especially on restricted deadlines or quick design changes. Digital printing in packaging is the direct transfer of a digital file-usually a JPEG or PDF-from a computer to a printer for applications to packaging materials. The key feature of digital printing is the possibility of variable data printing (VDP), wherein unique information related to barcodes, expiration dates, or promotional messages can be printed on each package. This option helps product traceability and marketing strategies. With these benefits, digital printing is projected to lead the flexible plastic packaging market.

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Flexible Plastic Packaging Companies

The market for flexible plastic packaging is likely to experience significant growth in the forecast period, driven by accelerating demand within various sectors, including food, beverages, pharmaceutical & health care, personal care & cosmetics, and others, and the emergence of innovative solutions within the industry. Flexible packaging products, like bags, stick packs, sachets, pouches, films, and wraps included in this category, have lately gained popularity for their lightweight nature, durability, and the potential to extend shelf life, thus playing an important role in food preservation and safety. As global consumer trends change towards convenience and sustainability, the flexible plastic packaging market has become one of the prevalence mainly driven by the food and beverage industries wherein product quality becomes highly dependent on its packaging. The increase in demand for flexible plastic packaging is further fueled by the rise in e-commerce; companies are looking for strong packaging solutions with a lower waste rate, and resistance to shipping. Regulatory pressures to reduce plastic waste are making manufacturers look for biodegradable and recyclable materials to create new opportunities for innovation.

The flexible plastic packaging market is dominated by key manufacturers like Amcor plc (Australia), Berry Global Inc. (US), Sonoco Products Company (US), Constantia Flexibles (Austria), Huhtamaki Oyj (Finland), Mondi (UK), Sealed Air (US), Transcontinental Inc. (Canada), CCL Industries (Canada), Coveris (Austria), and Bischof+Klein SE & Co. KG (Germany) among others. These players have followed many initiatives, mergers & acquisitions, investment & expansion, new product launches, and partnerships, collaboration & agreements from January 2019 to October 2024, to expand the market share and global reach.

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Amcor plc (Australia), formerly known as APM-Australian Paper Manufacturers, was established in 1860 as a paper manufacturing company and changed its name to Amcor Limited in 1986. Amcor plc is a global leader in packaging solutions renowned for its innovative and sustainable packaging products. The company operates through two segments, namely, Flexible and Rigid packaging. The flexible segment operates 166 plants across 37 countries with over 36,000 employees, producing flexible packaging for food, beverages, healthcare, pharmaceuticals, and personal care. In contrast, the rigid segment has 52 plants in 11 countries with more than 5,000 employees, manufacturing closures, and bottles for healthcare and food products. The company has been producing goods for various markets, including food and beverage, healthcare, home care, personal care, and technical applications. The company supplies its merchandise to Asia Pacific, Europe, North America, South America, and Africa.

Berry Global Inc. (US), a global manufacturer and distributor of innovative packaging and engineered products, is a well-known international provider of plastic packaging goods with a focus on consumer-oriented end markets. The company’s operations are organized into four segments such as consumer packaging international, consumer packaging North America, engineered materials, and health, hygiene & specialties. The company produces caps, closures, bottles, vials, applicators, apparel, films, laminates, tubes, and trays for homecare, hygiene, food and beverage, healthcare, building & construction industries, specialty, and others. The company operates more than 250 manufacturing facilities in the US, Europe, Africa, Mexico, the Caribbean, China, Canada, France, India, Brazil, the Netherlands, Germany, the UK, Australia, Malaysia, Argentina, Colombia, Italy, Belgium, and Spain, and others and distributes products globally.

Sonoco Products Company (US), is a manufacturer of consumer packaging, industrial products, and protective packaging and a provider of packaging supply chain services. The company operates through three segments, Consumer Packaging, Industrial Paper Packaging, and All Other. The consumer packaging segment consists of rigid packaging (paper, metal, and plastic) and flexible packaging, primarily serving the consumer staples market focused on food, beverage, household, and personal products. The Industrial Paper Packaging segment focuses on products made predominantly from recycled fiber, including paperboard tubes, cores, cones, and cans, as well as partitions, paper-based protective materials, and uncoated recycled paperboard for premium applications like folding cartons, can board, and laminated structures. The company operates approximately 270 plants across five continents to effectively serve its diverse markets.

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