Monitor the online presence of the hotel business, customer experience, and digital marketing aspects closely for next year. Some of the things to do are as mentioned in the following list:

1. Optimize website and booking system : The website must be user-friendly; it must be mobile friendly as well; the booking system also must be readily quite employable.

2. Local SEO: Optimized for getting noticed when people search anywhere in the surrounding hotels using something like "the best in hotel [location].

3. Social Media Marketing : Targeted guests can have social media content regarding the line of your hotel about your facilities, their services, and experiences guests make at your hotel.

                                                                             
4. Online reputation and review management : This searches and manages the site similar to that of TripAdvisor or Google, so as to find out the reviews and reputation in online

5. Email marketing : Providing promotions on upgrading past customers, including possible patrons.

FounderCode is one among the internet marketing agencies dealing with the whole aspects up from SEO, Social media Marketing, Reputation management as far as the content can take to make sure full coverage through which a hotel puts eye on its online optimization aspect and positive growth in respect to booking traffic as well as guest loyalty.