EDDM, offered by the U.S. Postal Service (USPS), is one of the cheapest and easiest methods to directly send flyers and promotional materials such as postcards and menus to residents or businesses in a selected area. Let’s find out more about what EDDM services are, what benefits local businesses can obtain, and how they can begin using these services.

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What Do EDDM Deliveries Mean?

EDDM is used by USPS that allows companies with a particular area and the planned carrier routes to send mail to all its residents or businesses in that area. Instead of addressing the message to a person or a particular area, the EDDM marketing makes it possible to send information across neighbourhoods and this could be a great way to enhance local marketing efforts.

How EDDM Functions

For mass mail distribution, the EDDM mailing services call for the following steps: Select Target Areas: Businesses may select certain zip codes or carrier routes to target households and areas with higher customer concentration.

Design and Print Materials: EDDM is compatible with several types of sizes and design layouts that include standard postcards, flyers and brochures among others. The thought is to make every piece attractive with the distinct message or offer.

Bundle and Submit: When required materials are prepared, these are put in bundles for local post office submission in accordance with USPS specifications. After that, USPS takes care of the rest, transporting the mailers to all addresses within the routes purchased.

3. Advantages of EDDM Mailing Services

Small and medium businesses targeting an expansion of their local presence can particularly benefit from EDDM in the following ways:

Cost-Effective Marketing: Conventional direct mail is considered expensive as it incurs mailing costs and the costs of ordering a particular mailing list. This is not the case with EDDM as businesses are charged a standard rate per letter and can thus perform mass mailings without spending much.

No Mailing List Needed: One of the advantages of EDDM is that it does not require list building or maintenance. USPS sends its materials to all territory in the selected route which is much easier and cheaper than advertising.

Targeted Local Reach: EDDM is most such businesses that would like to market themselves and reach out to people in close contact with their immediate surrounds. Local restaurants, gyms, retail outlets and service businesses, e.g. repair companies can all use EDDM to send messages to houses within a certain range of distance from their centers.

Flexible Mail Piece Sizes: EDDM allows to create uniform mail pieces in the form of small post cards or oversized flyers. An oversized mail piece also gets more attention in the mailbox and allows empires to showcase more of their products, or services or convey messages.

Increased Brand Visibility: It is an effective strategy because complete neighborhoods may be targeted and several households are likely to get the message, bringing a greater possibility of engagement and conversions.

4. Who Can Benefit from EDDM Mailing Services?

EDDM is a flexible mailing option that is useful to very many types of business’s interests;

Restaurants and Cafes: To target customers with the most popular meals, limited time selling products, or times of the year when they can get discounts and promos.

Retail Stores: Inform the public about their sale, the opening day of the business, or a special day like Christmas that the business is likely to be busy with local consumers.

Real Estate Agents: Attach a picture of homes that are currently for sale, invitation to walk-throughs that would enable the agent to reach out to new homeowners and even prospective ones.

Service Based Businesses: For instance, contractors, landscapers, cleaning services among many other home service providers, who have a season for most of their activities can use EDDM for advertisements.

Healthcare Providers: Dentists, optometrists and wellness clinics are among those who can inform patients about new services being offered and any future events organized by the clinics.

5. Steps to Launch an EDDM Campaign

There are certain steps which a business must consider when launching an EDDM campaign:

Define Your Audience: Address the USPS EDDM online tool to search for ZIP codes or carrier routes to the area you want to reach out to. You can even specify certain types of routes by average household size or income measures among others.

Create Compelling Content: Construct your mail piece with a specific message, eye catching images, and include a strong call to action. Make sure to emphasize certain deals or incentives to entice people to come and purchase from or use your business.

Print EDDM-Compliant Materials: It is important to remember that your materials will need to conform to the size and bundling rules established by the USPS for EDDM. This usually means setting certain widths and preparing bundles for each carrier route.

Schedule and Deliver to the Post Office: Take your printed mail pieces to your local post office and your mailings shall be done by USPS. You can even schedule the date for sending a campaign to a postal office based on the time frames of the events or seasons that are of interest to your business marketing calendar.

6. Recommended Ways to Succeed with EDDM

In order to make the most out of EDDM campaign, let these pointers help you:

Choose the Right Target Areas: Market specifically the regions where there is a good chance of people showing interest in what you are offering. For instance, areas with a lot of wealthy people may be ideal for marketing a new luxury spa, whereas new cafes would do well in younger housing projects.

Craft Persuasive CTAs: By rendering strong call-to-actions such as “Come to us today for 10 % user discount,” “Bring this post card for a free Consult,” or “Offer valid for a limited time period only” make the customers take action.

Measure Your Performance: For example, the use of special promo codes, unique URL landing pages etc can help you measure response rates. It will assist in understanding how effective the campaign was and how future mailings should be structured.

Build up a Reputation: Frequent brochures distributions among the selected areas of EDDM campaign can enhance brand awareness in the areas chosen for target market. Schedule the campaigns such that you run them throughout the year to ensure your business is many people are aware of it.

7. Getting Started with EDDM

In this case, working with a printing, mailing, or bundling partner helps design and print EDDM and bundling. Many of these providers claim to have real skills in creating EDDM which meets USPS requirements and serves your business objectives. The advantages of collaboration with a professional are obvious, your campaign will be well-organized and successfully achieve the required results.