Thanks to the internet, local businesses today have been able to expand their marketing reach without any local restrictions. One of the most efficient methods to do this is through Every Door Direct Mail (EDDM), which has low costs and can be implemented with ease.  The USPS offers EDDM services and includes EDDM mailing services, permitting them to target certain areas without needing a customer list, which is an ideal marketing strategy for small firms.

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What is EDDM?

Through this USPS service, Every Door Direct Mail, businesses are able to send out advertising materials to all addresses that fall within a defined geographic zone. Furthermore, with EDDM, advertising campaigns need not be limited to using a mailing list. The mailing feature pertains to both residential and business points which makes it effective for businesses intending to market products, services, or events to the people in the area.

Advantages of EDDM Mailing Services

1. Cost Efficient

One of the most economical methods of direct mail advertising is EDDM. Because it does not involve purchasing a targeted mailing list, you make savings that, in most cases, are associated with focused campaigns. Moreover, low postage costs have been made available due to EDDM mailing by USPS, and this comes in handy particularly when the intended target audience is larger.  

2. No Need of a Mailing List

In contrast to volume campaigns that involve purchasing a targeted mailing list, EDDM has no such requirements. The only thing that you are required to do is to choose mailing routes that cover the areas that you intend to target, and USPS will arrange for the delivery of the mail piece to every address that is found in that route. This is especially advantageous for start-up companies that do not have a customer database. 

3. Focus on Local Markets

With EDDM, you can define the specific neighborhoods or ZIP codes within which your message can be delivered and so getting to the right potential clients. For such businesses as small businesses, local restaurants, or service providers, the approach is nob really brilliant but rather remarkable when it comes to creating awareness of the brand and getting potential clients into their nearby locations.

4.Variety of Design Options

With EDDM, your capabilities extend to more than just postcards. You can also send various printed materials such as flyers, menus, brochures among others. This variation in medium implies that you can select the most appropriate mailer that captures the essence of your marketing message. Postcards, for example, are effective in getting people’s attention and are best used when promoting a special offer or a new product. Brochures are more appropriate when you wish to promote your services or products in detail.

5.Broader Scope of Marketing

Another good feature of EDDM is that messages don’t get lost in the email inbox. Since it hits every household or company in a chosen postal route, a single particular message will potentially reach a large audience. Such a broad scope boosts your brand marketing and enables numerous contacts within the locality.

6.Convenient for Clients

Sending out EDDM has become easier thanks to a number of changes made by the USPS. So businesses can simply start sending out mailers without much difficulty. Everything from the target routes to the size of the mailers to the drop off points for the mailers can all be done without the need for professionals. This does not mean that businesses should not work with printers and marketing companies for extra assistance.

How EDDM Mailing Services Work

1. Establish Your Target Area

The first step is to target a certain geographic area of your choosing. If you register with EDDM you can obtain the postal route map depending on the Zip Code, City or neighbourhood. You may also use demographic information, such as the number of households, average income or the number of businesses in that locality to further refine your choices.

2. Create A Mailer

The next step after understanding your target area is designing your mail piece. There are also size restrictions on the EDDM mailers as prescribed by the USPS. Very popular choices include oversized postcards and folded brochures which are convenient as they allow the company to include their advertising messages, offers, and Call-To-Action on them.

3. Getting Your Materials Ready And Printing

The last step is materials printing after designs have been approved. Remember, there are certain USPS built rules regarding EDDM, so the correct marking “EDDM” should be present on the mailer, as well as the parameters like size and weight.

4. Almost Done, Send Your Mail

If your sale mailers have been produced and prepared for distribution, they can be taken to USPS for mail. You may leave your mailers at a local post office and USPS will take care of them and will deliver the insights to all the locations instructed in the postal routes chosen.

5. Monitor the outcomes

An opportunity for a clear call to action should bear a coupon code, a special deal, or a landing page URL to measure the effectiveness of the push. This will assist you in monitoring the number of mailer recipients who reacted to it and hence give you information about the campaign effectiveness.