Beyond Vanity Metrics: Demand Generation KPIs That Deliver Real ROI
If you’re running a demand generation campaign, you’ve probably heard about metrics like clicks, impressions, or social media likes. But do these numbers actually matter? These are what marketers call vanity metrics. They look good on paper but often fail to reflect the true impact of your efforts. To measure what truly matters, you need to focus on demand generation KPIs that drive real ROI...
Read the full article here : https://medium.com/@marketing.....teqosolutions/beyond
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