Google Ads Launches Page-Specific Creative Feature for Performance Max Campaigns

Amid the thousands of disappointments that came due to uneven algorithms and the path getting harder to be on SERPs, Google still manages to surprise marketers with its new features. This one is about adding a page-specific assets feature to the bucket. The launch focuses on bringing more power to performance max campaigns.

As said, Page-Specific Assets are designed specifically for Performance Max Campaigns, which allows advertisers to input webpage URLs. It brings a new capability, as now you can generate creative assets like images, videos, and ad copy that align with each page's content. With this feature, Google Ads empowers marketers to create highly relevant and personalized ads that resonate more effectively with their target audiences. Let's explore how this feature works, the latest trends in Google Ads Performance Max, and how to use it for better ad performance.


https://www.w3era.com/blog/goo....gle-ads-performance-