Identifying the primary and secondary keywords used in the copy and how they align with what potential clients are actually searching for-Subraa
The effectiveness of content is determined not only by the quality of writing but also by its alignment with what potential clients are actively searching for. Businesses invest heavily in website development, marketing, and copywriting, yet without a clear keyword strategy, even the most compelling content may fail to reach its intended audience. Understanding how to identify primary and secondary keywords in your copy — and ensuring they correspond with client search intent — is critical for improving visibility, driving engagement, and generating meaningful leads.
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